Google Ads API reporting tool
Internal Google Ads ROI Dashboard
The Internal Google Ads ROI Dashboard is a private reporting and campaign performance monitoring tool used by our advertising operations team.
Primary capabilityReporting
Supported campaign typeSearch
TechnologySheets + Apps Script
AvailabilityInternal only
Tool purpose
The tool retrieves Google Ads campaign, ad group, keyword, ad, cost, click, impression, conversion, and performance data through the Google Ads API. This data is combined with our internal conversion and commission data source to calculate ROI, profit, EPC, CVR, and campaign-level profitability.
Google Ads reporting
Retrieves campaign-level and performance data for internal reporting dashboards.
ROI dashboard
Calculates cost, internal commission data, orders, profit, ROI, average CPC, EPC, and CVR.
Scheduled refresh
Runs authorized internal refresh jobs to keep reporting data updated and consistent.
Data flow
| Step | Description |
|---|---|
| 1 | An internal user selects the reporting date range in the dashboard. |
| 2 | The tool retrieves Google Ads cost, clicks, impressions, conversions, and campaign data. |
| 3 | The tool stores Google Ads reporting data in an internal cost data sheet. |
| 4 | The tool combines advertising cost with internal conversion and commission data. |
| 5 | The dashboard displays campaign-level ROI, profit, EPC, CVR, and summary metrics. |
Access and security
This tool is used only for internal advertising operations. It is not offered as a public SaaS product, and no external users or clients receive direct or indirect access to our Google Ads API developer token. Access is restricted to authorized internal users. API credentials and tokens are not displayed to users.